Setting Up A Website

No matter what your business is–the world we live in is such that if you’re not online, you may as well be invisible. Whether you own a cafe or a shopping mall, a forklift or a construction company, people just don’t flip through a phonebook anymore. They Google. Or at the very least, they flip through a phonebook ONLINE. Creating and maintaining a website for your company is not as daunting a task as it seems. If you don;t feel confident running it yourself, you can always acquire the services of a good computer support company or web design company who can not only get you up and running but make sure there are no big glitches either.

Why You Need A Professional Website

Simply ‘being online’ isn’t enough. Your website needs to reflect the message and personality of your brand, and appear both professional and industry-specific. There’s no use having an overly corporate and elegant site if what you’re offering is a kid’s play centre. Make sure that the theme you choose for your website reflects the kind of service, experience or product your customers can expect. Stumbling upon an unprofessional website or a poorly-designed one can be worse for business than if a potential customer had never found you in the first place. Just like you wouldn’t have your physical shopfront cluttered, messy and in poor repair, your virtual shopfront should make consumers feel confident.

Design and Layout

One of the primary rules for setting up a website is the KISS method—-Keep It Simple Stupid! Unless you’re a whiz-kid and your consumers will be looking for something with a lot of bells and whistles, a clean, easy-to-navigate site is always better than a flashy, slow-to-load and convoluted site that takes consumers on a wild goose chase. People generally don;t spend a lot of time searching for something online before they give up and move on to the next option–and why would they? When a simple Google search produces 24,000 other websites offering what you’re offering, the only way you’ll retain traffic is by making it simple, intuitive and user-friendly.

Maintenance

This is where the services of a good IT support service come into play. You can’t focus all of your energy on monitoring your website–you’d never get any work done! Choosing the right IT support means that you don;t have to worry about whether your site has glitches or—horror of horrors—is displaying that annoying 404 error message to people trying to access it. You can rest assured that your site is functioning well and that any problems will be dealt with in a timely manner, which gives you time to focus on providing those services you’ve been boasting about on your website!

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